Entry #9776
Education & Training
ONA Human Rights and Equity Vignettes 2017
Ruth Featherstone, Labour Relations Officer
Ontario Nurses' Association
“5 vignettes, each about 1 minute long, that are as powerful as they are brief. These episodes illustrate the painful stereotyping of association members because of race, sexual orientation, age, disability or heritage. Workplace discrimination is, unfortunately, a fact of life, and this entry tackles it head-on. This is a valuable tool that helps address workplace inequity by helping to build relationships and encourage action.”
Entrydropbox.com/sh/lnbp6n5xmkw3qvw/AADS1K_ZWjZJvSED3
Entry #9639
Employee & Benefit Communications
4th District IBEW Health Fund HEALTHY LIFE Program Launch
Ettore Toppi, Consultant, Communications
The Segal Group
Entry4thdistricthealthfund.com/watch-the-healthy-life
Entry #9434
Employee & Benefit Communications
Honda Connect 2018 Benefit Changes Education and Enrollment
Emily Lohr, Senior Analyst
Mercer
With Shawn Coons, Shanna Kafoglis
“Change of any kind is often difficult. Implementing a major change in healthcare in a large multi-national company is a project of epic proportion. It requires effective and timely communications that can be easily understood by employees at every level. With the material provided for this entry, it is obvious that great care and attention to detail accompanied every step of the process. Throughout each phase … explanation of options ... decision support … enrollment … and user support, a huge change in benefits was implemented successfully with all the involved parties communicating well and keeping the concern of all employees strictly at the forefront.”
Entry #9621
Events & Meetings
A Celebration of the Power to Overcome (P2O Gala)
Stephanie Sulmer, Stephanie Sulmer
Sheltering Arms Physical Rehabilitation Centers
With Marna Bunger, Robert Moss
“When life deals you a glancing blow, it takes all one has inside to fight. Watching the video that is the cornerstone of this entry, showing the journey of three victims of life-changing health problems, should be a requirement for anyone who thinks that ‘mind over matter’ is just a foolish adage. Inspirational without being maudlin, this is an impressive presentation from a facility that truly appreciates its patients and its donors.”
Entryfacebook.com/shelteringarms/videos/1015544336685 youtube.com/watch?v=oe4au9gAaNg
Entry #9069
Events & Meetings
Bridges to Better Health Conference
Cynde Durnford-Branecki, Sr. Graphic Designer
American Specialty Health
“This fully-integrated campaign could serve as a primer for anyone who needs help planning an event. The association took advantage of every opportunity to promote this conference from designing a simple yet effective logo, to a video-embedded email, to full use of social media – even a “what to pack” segment of one email. Wonderfully planned and well-executed, this judge wished he was in the medical profession so he could have attended!”
Entry #9923
Events & Meetings
Lincoln Central Heart of the Neighborhood Event Campaign
Kelly Smith
Lincoln Central Association
With Kathleen Jordan, Kelly Smith Dotson
“There is no greater power than the power of volunteers on a mission. If only every community could accomplish what Lincoln Central did with this fabulous ‘Heart of the Neighborhood’ campaign! Supporting a neighborhood of 22,000 residents, all of the marketing, events and communications are performed by unpaid volunteers. All the events take place in local parks, have activities for ‘children of all ages’ and involve local merchants to encourage neighbors to patronize the neighborhood establishments. Very impressive!”
Entry #8835
Events & Meetings
Purdue University's Dawn or Doom Conference
Hannah McArthy, Associate Marketing Specialist
Purdue University - Information Technology
With Mindy Jasmund
“This entry would have won an award for the ‘best name of a conference’ with its intriguing ‘Dawn or Doom’ moniker. So as not to keep one in suspense, the topic of this conference was the consideration of the potential risks and rewards posed by emerging technologies. The well-constructed, integrated campaign included a 7-part print campaign multi-faceted social media effort and a large number of conference materials, all with interesting, thought-provoking graphics.”
Entrypurdue.edu/dawnordoom youtube.com/watch?v=zTykMyrW4wA youtube.com/playlist?list=PLPPnPkzVja2OhIwZ2gvAO
Entry #8940
Financial
Enhanced Income Select Campaign
Gregory Potter, Investment Copywriter Consultant
Pacific Life Insurance Co.
“The success of any marketing campaign lies in the results. This entry consisted of digital advertising on several financial websites that, when clicked on, led financial advisors to a special landing page. Once there, the user has access to a video and 2 key brochures that focus on educating the advisors on how the company compares to others in the marketplace. The results? 2-5 additional leads for the sales team and the birth of a variety of new opportunities for the wholesaling team.”
Entry #9866
Marketing & Public Relations
Ascensus Launch
Bonni Graham, Director of Marketing
Scantron Corporation
With Jason Howard, Michael O'Malley
“When a company is making changes to its flagship, the risk is monumental. (Remember ‘new Coke?’) Scantron made the decision to move away from ‘marketing to the ‘head’’ and toward ‘marketing to the heart.’’ This well-thought-out campaign employed full-page print ads, banner ads, new landing pages, social media, direct mail, video and emails, leaving no stone unturned in its efforts to revitalize the marketing of its education assessment and accountability system.”
Entryscantron.com/software/districtwide-assessment/as embed.vidyard.com/share/ZsiWpFLUZvV8usCCNWrqBJ?
Entry #10007
Marketing & Public Relations
Choose Stockton
Daniel Douglas, Director of Strategic Communications
Stockton University
“Choosing a college is one of those ‘life’ decisions that is usually a difficult process. Stockton created a wonderful marketing/public relations campaign using a theme of ‘choose to…’ followed by at least ten ‘options.’ Emphasizing the message that students could benefit from real-life experiences in addition to classroom studies, the campaign included TV commercials, videos of student profiles on the website, web advertising, social media and even outdoor advertising – all carefully designed to ensure a consistent look and feel throughout. Attention to analytics allowed for real-time editing on all electronic formats, making this as close to a 'live" campaign as it could get!”
Entrystockton.edu/choose youtu.be/gX23zVmOQzM youtu.be/fJ5NL0i6sUE
Entry #9929
Marketing & Public Relations
Pirates and Pearls-It's VIA's 30th Year of Voyage!
Michelle DiSanto, Michelle DiSanto
VIA Marketing
“The 30th anniversary of a marketing company offers a time to reminisce, and this look back is truly a celebration of achievement and just plain fun! ‘Pirates and Pearls’ is an imaginative digital campaign celebrating the agency’s vast accomplishments and the expertise acquired over those 30 years. 30 ‘pearls of marketing wisdom,’ (one for each year) were placed on a treasure map using social media, videos and a contest that one could enter to win a 'pirate treasure.' So unique, it is an excellent public relations piece for a truly innovative marketing company.”
Entryviamarketing.net/pearls-of-wisdom/ facebook.com/viamarketinginc/ viamarketing.net/
Entry #10014
Public Service
Corporate Communications Strategy
Jessica Linthorne, Manager Strategic Initiatives
Town of Saugeen Shores
“Here’s an interesting look at how a town government that REALLY cares about its residents seeks to engage them in two-way communications. First, the town council developed a strategy through research with staff through surveys and focus groups, along with extensive external research involving the community and businesses. The result was an unbelievably thorough and itemized list of challenges/objectives and solutions to each that would be addressed over a 3-year period. Kudos for a truly comprehensive public service campaign!”
Entry #8954
Public Service
Multimedia Campaign Highlighting NOAA's National Estuarine Research Reserves
Kitty Fahey, Writer/Editor
NOAA Office for Coastal Management
With Communications Department staff
“From social media efforts that garnered over 200,000 impressions and nearly 3,000 engaged users …. to heartwarming stories about the rescue of wildlife prior to a hurricane … from informative research reserve handouts … to online, printable peer-to-peer cast studies … this is a fascinating environmental campaign. With a wonderfully illustrated, photo-filled 68-page guidebook featuring each of the 29 U.S. reserves, this is a vast resource for those interested in science and nature .”
Entry #9950
Special Purpose
Retire On Purpose Campaign
Megan Winans, Studio Coordinator
Jackson
Entry #8833
Special Purpose
Success Starts Here public awareness campaign
Steve Robinson, Senior Director of Communication
Pennsylvania School Boards Association
With Laura Huggins, Jody Grab
“The ‘Success Starts Here’ campaign is a multi-year statewide effort to share the positive news about public education through advertising, web, social media, traditional media and word-of-mouth with the goal of raising understanding of the value of public education in Pennsylvania. The dedication of the association members managing this campaign led to a program that stretched its ad budget of $100K to more than $1 million worth of radio and TV ads.”
Entryassociationsnow.com/2016/09/pennsylvania-public- SuccessStartsHere.org
Entry #8758
Special Purpose
The City of Port St. Lucie's NICE Program Marketing Campaign
Kristina Ciuperger, Communications Director
City of Port St Lucie
“Just a fabulous program that gives residents a chance to name their own neighborhoods and establish pride as well as gaining a united voice when working with city government on important issues. The real kicker? This program was completely funded by recycling revenue! Take a look at the website and you’ll see a beautifully designed, well laid-out presentation with excellent content and user-friendly screens.”
Entrycityofpsl.com/government/departments/communicati